How to Create a High-Converting Landing Page
Design principles and copywriting tips for landing pages that convert visitors into customers.
A great landing page can increase conversion rates by 300% or more. Here's how to create one.
1. Clear, Compelling Headline
Your headline should immediately communicate the value proposition. It's the first thing visitors see.
2. Single, Focused Call-to-Action
One page, one goal. Don't confuse visitors with multiple options. Use contrasting colors for your CTA button and place it above the fold.
3. Remove Navigation
Traditional navigation gives visitors a way to leave. Remove it to keep focus on your conversion goal.
4. Social Proof & Trust Signals
- • Customer testimonials with photos
- • Client logos
- • Trust badges and certifications
- • Real numbers and statistics
5. Benefits Over Features
People don't care about features—they care about what's in it for them.
6. Visual Hierarchy
Guide the eye with size, color, and whitespace. Most important elements should be largest and most prominent.
7. Mobile Optimization
Over 60% of traffic is mobile. Test your landing page on actual mobile devices, not just desktop browsers.
8. Fast Loading Speed
Every second of delay reduces conversions by 7%. Optimize images, minimize code, use a CDN.
Landing Page Best Practices
- Keep forms short (3-5 fields max)
- Use action-oriented button text
- Include a hero image or video
- A/B test everything
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