Email Marketing Best Practices That Drive Sales
Build and nurture your email list with campaigns that actually convert subscribers into customers.
Email marketing delivers an average ROI of $42 for every $1 spent. Here's how to make it work for your business.
1. Build Your List Organically
Never buy email lists. Instead, offer value in exchange for email addresses:
- • Discounts or coupons
- • Free guides or ebooks
- • Exclusive content
- • Newsletter with valuable tips
2. Segment Your Audience
Don't send the same email to everyone. Segment by behavior, interests, purchase history, or demographics. Segmented campaigns get 14.31% higher open rates.
3. Write Compelling Subject Lines
Your subject line determines if your email gets opened. Best practices:
- • Keep it under 50 characters
- • Create urgency or curiosity
- • Personalize when possible
- • Avoid spam trigger words (FREE, !!!, $$$)
- • A/B test different approaches
4. Personalize Your Emails
"Hi there, check out our sale!"
"Hi Sarah, 20% off the shoes you viewed"
5. Optimize for Mobile
Over 60% of emails are opened on mobile devices. Use responsive design, large buttons, and concise copy.
6. Include Clear Call-to-Actions
Every email should have one primary CTA. Make it obvious and easy to click.
7. Send at the Right Time
Test different send times to find what works for your audience. Generally, Tuesday-Thursday at 10am or 2pm perform well.
8. Automate Your Campaigns
Set up automated email sequences:
- • Welcome series for new subscribers
- • Abandoned cart reminders
- • Post-purchase follow-ups
- • Re-engagement campaigns for inactive subscribers
- • Birthday or anniversary emails
9. Test and Optimize
A/B test subject lines, send times, content, images, and CTAs. Track open rates, click rates, and conversions to continuously improve.
10. Maintain List Hygiene
Regularly clean your list by removing inactive subscribers and hard bounces. A smaller, engaged list is better than a large, unresponsive one.
Email Marketing Stats
$42
ROI for every $1 spent
4.2%
average conversion rate
59%
say email influences purchases
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