Local SEOOct 28, 2025
The Ultimate Local SEO Checklist for 2025
Step-by-step guide to dominating local search results and attracting more customers from your area.
Follow this comprehensive checklist to improve your local SEO rankings and get found by more local customers.
Google Business Profile
- Claim and verify your listing
- Complete all business information
- Add high-quality photos
- Choose correct business categories
- Post weekly updates
- Respond to all reviews
Website Optimization
- Include NAP on every page
- Add local schema markup
- Create location-specific pages
- Optimize title tags with location
- Mobile-friendly design
- Fast loading speed (under 3 seconds)
Citations & Directories
- Ensure NAP consistency everywhere
- List on Yelp, Yellow Pages, BBB
- Add to industry-specific directories
- Submit to local Chamber of Commerce
Reviews & Reputation
- Set up review request system
- Monitor all review platforms
- Respond to reviews within 24-48 hours
- Address negative reviews professionally
Content Strategy
- Create local-focused blog content
- Mention local landmarks and areas
- Cover local events and news
- Create FAQ page for local questions
Link Building
- Get links from local news sites
- Partner with local businesses
- Sponsor local events
- Join local business associations
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